“Be brave. Take risks. Nothing can substitute experience.”
- Paulo Coelho

In a busy marketplace like Amazon, your online presence is super important. Picking a cool name for your store is like the first step in making a strong brand.

But here's the thing: lots of sellers don't really think much about their Amazon store name. They're all about their product brand and not so bothered about the store name. Little do they know, a good store name can actually make shoppers trust and remember them.

So, let's talk about your Amazon store name. We're going to explore, share some tips, and help you brainstorm cool name ideas. 

It's time to get those creative juices flowing so you can catch your shoppers' eyes and connect with the folks you want to reach. 

Cool? Let's do it!

What Name Works Best for My Business?

So, when you're picking a name for your Amazon shop, make it special and something that feels right for your business vision. 

Create a list of names that you like. Then, check them using some rules like if they make sense, sound cool, and look professional. 

We'll chat more about these rules in this article. 

Easy, right? Let's keep going!

Getting Your Amazon Seller Name Right

When you're selling on Amazon, having a name that stands out is super important. A good name not only helps people remember your store but also shows what your products and brand are all about. 

This makes customers trust you more.

Why Your Seller Name is a Big Deal

Your seller name, also known as your store name, is a big deal when you're starting a shop on Amazon.

A well-thought-out name helps your business shine among others. It leaves a mark on people, making them remember and trust your store.

A cool seller name doesn't just make you look good, it makes customers trust you more, making them more likely to buy from you. It's like leaving a good impression that sticks in their minds, making it easy for them to find your store later.

Seller Names vs. Brand Names vs. Business Names

Let's clear this up: your seller name is like the name tag for your online store on Amazon. Your brand name is linked to specific products you sell, showing off their unique features.

Now, your business name is the official name you use for legal stuff, like taxes. But here's the cool part – all these names can be the same if you want.

In a nutshell, having a standout name for your Amazon store is key. It helps you be unique, memorable, and trustworthy.

The Do's for Your Amazon Seller Name

If you're running a business on Amazon, take some time to choose a name that really means something. It's not just about sounding good, it should connect with what your business is all about and the people you're trying to reach.

Naming your Amazon store is a bit like naming a brand. You want it to say something important. So, when you're deciding on a name, think about what you want it to show and the message you want to send. Here are some tips to help you pick a great seller name that will keep you rocking on Amazon in the long run.

1. Make it Memorable:

   Think of a name for your business that people won't forget easily. A cool and unique name can stick in the minds of online shoppers, making them want to come back to your store. Try coming up with names that sound good together, rhyme, or have a nice rhythm – it helps people remember!

   

2. Easy to Say:

   Choose a name that's easy to say. A name that rolls off the tongue effortlessly. This not only helps people remember your brand but also makes it simple for them to tell others about your online shop. Test out different names to make sure they sound clear and won't confuse anyone. And remember, people talking about your shop is like free advertising!

   

3. Think About Your Customers:

   When picking a name for your Amazon shop, think about the people you want to sell to. Consider what you sell and how your shop name can show that. If, for instance, you sell outdoor adventure gear for folks aged 20-35 who love hiking, camping, and being outdoors, think of a name that these adventure-loving customers would really dig. Look at popular company names like Summit Outfitters or The North Face for inspiration.

   

4. Show Your Values:

   Your Amazon seller name should reflect what your business is all about and what you stand for. Let your name speak about your products and the values you believe in. When people see your name, they should feel like they can trust you. This builds loyal customers who keep coming back.

   

5. Check if the Name is Available:

   Before you lock in a name for your Amazon shop, check if it's already taken or trademarked by another seller. You can do this on Amazon's search tool and trademark databases. Your chosen name should be unique and stand out from the rest. And hey, make sure it sounds professional – that's a big deal.

   

6. Be Creative, But Keep It Professional:

   Get creative with your name, but don't go overboard. A professional-sounding name is crucial because it makes people trust you. Shoppers connect professional names with good-quality products and excellent service. Mix in some creativity that matches what you sell, but don't go too crazy. Finding the right balance between being cool and professional is the key to a name that grabs everyone's attention.

   

The Don'ts in Your Amazon Seller Name

When you're choosing a name for your Amazon store, there are a few things you should steer clear of. It's important to keep things professional and follow Amazon's rules. Here's what you should avoid:

1. Negative Words:

   Don't use words that are negative, offensive, or inappropriate in your seller's name. Using bad language can cause problems with how people find your store and might even get your account suspended. Let's keep it clean and positive!

   

2. Generic Names:

   Avoid picking a name that's too common or generic. Your name should stand out and be different from the others. Generic names can make it hard for customers to remember your store and tell it apart from similar ones.

   

3. Punctuation Overload:

   Don't go crazy with punctuation marks in your seller name. Stick to regular letters and numbers. Punctuation marks can confuse customers when they're searching for your store. Keep it simple with easy-to-read characters.

   

4. Copying Others:

   Steer clear of copying other sellers' names or trying to imitate well-known brands too closely. This could lead to big problems like trademark issues, legal trouble, and even getting your Amazon account shut down. Be original and come up with something that's uniquely yours.

   

How to Pick and Change Your Amazon Seller Name:

Step 1: Choose a Business Name:

First things first, decide on a cool name for your business. Make sure you've read the earlier tips we talked about. Once you've got a name you love, hold on to it.

Step 2: Sign Up on Amazon:

Now, go ahead and sign up for an Amazon Seller Central account. Remember, this is where all the magic happens for your online store.

Step 3: Your Default Seller Name:

After you've signed up, Amazon will automatically use the business name you entered during sign-up as your default seller name. That's the name everyone will see when they check out your shop.

Step 4: Using Your Business Name:

Your Amazon business name can be the same as your personal seller name. If your business name is super cool and matches what you're selling, great! But if your business has a different name and you want to use it as your seller name, there's a bit of extra info Amazon needs.

Step 5: Choose Your Business Type:

If you're using your business or company name, you'll need to tell Amazon whether your business is publicly-owned or privately-owned. It's like giving Amazon a little info about how your business is set up.

Step 6: To Keep or Change the Name:

Now, it's decision time. You can stick with the business name you chose – it keeps things consistent, especially on your invoices. But, if you're in the mood for a change, you're free to switch it up.

Keeping Your Brand Safe on Amazon 

If you're selling a product on Amazon, you want to make sure your brand is safe. To do that, think about getting a trademark for your Amazon seller name (if that's also your brand name). Amazon has rules called Intellectual Property (IP) policies to stop fake products and keep your brand in good shape.

Having a trademark comes with perks. You can join Amazon's Brand Registry club. It gives you extra tools to protect your brand.

But, before you turn your seller name into a brand name, check it doesn't mess with anyone else's trademark. We don't want legal trouble, right?

Get Your Name Out There with AMZ Shifu

Creating a cool Amazon business takes some thinking and time. If you're serious about making it big, you gotta be serious about it.

Your business name is like a big decision, it's gonna stick with you for the whole ride. So, choose wisely!

Once you've got your Amazon seller name sorted, it's time to tell the world. This part needs some extra time and work because getting people to know your name needs some good marketing and ads.

That's where the experts come in!

Here at AMZ Shifu, we know the ropes of Amazon and how online businesses work. Our team of pros knows how to get your name out there for people to see.

Want proof? Give us a shout and book a call. Let's make your business shine!

BOOK A CALL WITH US NOW!