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2024's Top Amazon FBA Products to Sell + Suggested Practices

June 17, 202415 min read

Without strategy, execution is aimless. Without execution strategy is useless.
- Morris Chang


Curious about which Amazon FBA products generate the highest profits? Here's a comprehensive guide to aid your decision-making process.

The eCommerce industry is experiencing rapid growth, with Amazon retail sales projected to reach $746.22 billion in 2023.

The exciting news is that this expansive market is accessible to everyone. With Amazon FBA (Fulfillment by Amazon) and a plethora of tools and programs tailored for sellers, launching your eCommerce venture has never been more straightforward.

However, identifying the right Amazon FBA products to sell is a crucial yet daunting task, particularly considering the vast array of products available on the platform.

Meet the Experts

Justin and Charlie are highly successful entrepreneurs, boasting multiple seven-figure sales in the Amazon industry. Additionally, they are accomplished investors, Amazon specialists, and the founder of the AMZ Shifu, a prominent Amazon business mentoring. With their expertise, Justin and Charlie has provided consulting services to over 400 mentees.

In this blog post, we'll guide you through the top-selling products on Amazon, equip you with strategies to research and pinpoint profitable items to sell, and share best practices for ensuring your products thrive on the world's largest online marketplace.

Furthermore, we'll offer insider tips on effectively launching your best selling products on Amazon, setting you up for success in your eCommerce journey. Get prepared to join the league of prosperous Amazon sellers!

Best-Selling Items on Amazon in 2024

Reflecting on the top-selling products on Amazon from the previous year can serve as a valuable source of inspiration for your product line this year. By analyzing sales data and recognizing trending items, you can glean valuable insights into customer preferences and identify products with high sales potential on the platform.

Top-Rated Items on Amazon

Based on JungleScout’s State of the Seller Survey, the top 10 best-selling product categories on Amazon are as follows:

  • Home & Kitchen

  • Beauty & Personal Care

  • Toys & Games

  • Clothing, Shoes & Jewelry

  • Health, Household & Baby Care

  • Sports & Outdoors

  • Arts, Crafts & Sewing

  • Books

  • Kitchen & Dining

  • Baby

The Most Profitable Products on Amazon

Some product categories are more popular among sellers on Amazon, but not all items within those categories are equally profitable. 

For example, even though Home & Kitchen is a top category, certain types of products might not make much money due to tough competition or high advertising costs. 

Less popular categories on Amazon can actually be more profitable than the ones everyone knows about, as surveys have found. That's why lots of Amazon sellers choose to sell different kinds of products across various categories to make the most money possible.

How to Search Up Items to Sell on Amazon

If you're keen on finding products to sell on Amazon, here are some steps you can take to do your own research:

Use the list of best sellers.

The Best Sellers list on Amazon shows what products are selling the most right now. By checking this list, you can see what's popular and get an idea of what people want to buy. 

This helps you figure out which products might be good to sell yourself. You can also see how well a product is doing by looking at its Best Seller Rank. So, it's like a cheat sheet to know what's hot and what's not!

Look into the various product categories and subcategories.

To find new product ideas, try exploring various categories and subcategories on platforms like Amazon. By looking at popular categories, you might discover emerging trends and patterns within a niche that catches your eye.

For instance, you could begin with a broad category like "Patio, Lawn and Garden," then drill down into more specific subcategories like "storage and organization items." From there, you can narrow your focus even further, perhaps honing in on a specific area like "gardening and outdoor storage." This step-by-step approach can help you uncover potential product opportunities that align with your interests and market demand.

Make good use of Amazon's programs.

Amazon provides various programs to support different business models and unlock new selling opportunities:

  • Brand Registry: Protects brands and offers tools for brand building.

  • Amazon Handmade: Designed for artists and artisans to sell their unique, handcrafted goods.

  • Amazon Custom: Allows sellers to offer customizable products to customers.

  • Merch by Amazon: Provides opportunities for artists to earn royalties from their artwork.

  • Amazon Renewed: Focuses on pre-owned products that have been refurbished.

Select the goods you wish to offer.

Uncertain about what goods to sell? Here are some pointers to assist you.

Keep an eye on Amazon's Movers and Shakers list

Amazon's "Movers and Shakers" list is updated hourly, showcasing products with significant sales increases. Sellers can use this list to gauge current trends and identify what's popular among shoppers at any given moment. Tracking these products can provide valuable insights into consumer preferences and help sellers stay ahead of the curve in their product offerings.

One strategy is to seek products that exhibit steady growth over time, rather than just short-term spikes. These items may demonstrate more resilience and provide a more dependable revenue stream. Additionally, consider exploring products that complement your existing offerings as part of your strategy.

Search for the latest releases

Amazon's New Releases list showcases the latest listings across all categories, updated hourly. It serves as a valuable resource for discovering unique products that may have less competition compared to established items.

Create a strategy centered on popular items.

If you aim to sell a specific product category or type, having a strategy to differentiate yourself from competitors is essential. 

One effective tactic involves identifying high-demand products with low competition, often determined by analyzing review counts. Moreover, customer reviews can provide valuable feedback for enhancing products beyond expectations. Additionally, embracing creativity by offering design upgrades can help your products stand out in a trending market.

The best ways to sell things on Amazon

To do well on Amazon, it's not just about selling trendy products. You need to really know who your customers are and how your business works. This will help you stay ahead of others, bring in more buyers, and sell more stuff. Here's how:

Identify the reasons behind Amazon purchases

Understanding why customers prefer Amazon can provide valuable insights into their needs and preferences, helping you tailor your offerings to meet their expectations. Here's what you should understand:
Personalized service

Customers often prefer shopping on Amazon over other eCommerce platforms due to several reasons, including the personalized and top-notch customer service they receive. Amazon excels in creating a tailored shopping experience by suggesting products based on customers' past searches and purchases. This personalized touch enhances the overall shopping experience and increases customer satisfaction.

Customers love shopping on Amazon because they can find almost anything they need and get great customer service. If they have questions or issues, 

They can easily reach out to Amazon's support team by phone, email, or live chat, 24/7.

Purchasing less expensive goods

Customers love shopping on Amazon because they can find great deals and value for their money. Amazon offers competitive prices, and customers can easily compare prices to find the best deal. Plus, 

Amazon regularly offers promotions and discounts, making it even more affordable. With fast shipping and excellent customer service, Amazon is a top choice for shoppers looking to save money while getting high-quality products.

Availability of product evaluations and comparison

Consumers rely on Amazon for product comparisons and reviews, making it a go-to destination for online shopping. According to JungleScout's Consumer Trends Report 2022, more than 60% of US shoppers kick off their product searches on Amazon, highlighting the platform's dominance in the e-commerce landscape.

It can be difficult for customers to select the ideal choice from among the millions of products on the website.

Customers may compare several products side by side on Amazon thanks to its product comparison function, which makes it simpler to consider the advantages and disadvantages of each before making a choice.

Customers who are interested in a product can learn about its quality, performance, and durability by reading reviews left by other customers who have bought the same thing.

Fast, painless shipping

Amazon's shipping is a big reason why many people choose to shop there. 

Their Prime membership program offers free two-day shipping to millions of customers, making it super convenient to get what you need fast. Plus, if something you buy doesn't work out.

Amazon's easy returns policy makes sending it back a breeze. This focus on quick shipping and simple returns has helped make Amazon the top online store globally.

Be mindful of your purchases.

Selling goods on Amazon is just one aspect of the process. Your success as an Amazon business owner may also be influenced by the way you acquire your goods.

Exclusive labeling

Selling private label products involves marking generic products as your own, either by having your branding done at the production stage or by purchasing unbranded products and labeling them with your brand. Private label products have become profitable to sell using Amazon's FBA.

Sellers can create a distinctive brand and differentiate themselves from competitors by using private labeling, which gives them greater control over the product's quality, packaging, labeling, and other features.

Retail arbitrage

Retail arbitrage involves purchasing discounted products from retailers and reselling them on Amazon at a higher price to turn a profit. It is legal as long as the products are sold in undamaged condition. 

Compared to other Amazon business models, retail arbitrage requires lower startup costs and allows for quicker entry into the market, making it an attractive option for those looking to begin selling on Amazon.

Online arbitrage

Online arbitrage is the practice of purchasing in-demand items from online sources and then reselling them at a profit. This strategy focuses on identifying discounted products that have steady sales on platforms like Amazon, aiming to optimize returns. It serves as a viable pathway for individuals seeking to initiate their Amazon selling journey with minimal initial investment. 

To maintain a healthy profit margin, you must, however, account for delivery charges and seller fees while making purchases online. Websites for major retailers like Walmart, Target, Best Buy, and Kohls provide excellent bargains on clearance and discount items, making them ideal sources of goods for resale.


Buying goods in bulk from a manufacturer, supplier, or distributor and then reselling them to customers on Amazon is known as selling wholesale goods on the platform.

Wholesale Amazon sellers add their offer to an already-existing product listing after directly negotiating rates with wholesalers and brands. In contrast to other business models, wholesale focuses on growth and the development of an operational team while being comparatively simple to launch and scale.

Nonetheless, selling bulk products poses challenges such as market saturation, initial financial outlay, and the extensive research needed to explore numerous product opportunities.


Dropshipping is when Amazon sellers don't hold onto products themselves. Instead, they buy items from suppliers only when they get orders from customers. This means they don't need to store inventory or handle shipping. It helps them save money and focus more on promoting their products and helping customers.


If you want to sell handmade items on Amazon, you can do so through the Amazon Handmade Products category. It's a good option because listing your products is free, and Amazon charges a 15% seller fee for each sale. 

This category is specifically for handmade items, so if you make things like soap, you can create your soap using your own ingredients and packaging designs.

Ensure that your fulfillment process is smooth.

Ensuring a smooth eCommerce fulfillment process is vital for a successful FBA business. This involves processing and shipping orders quickly and accurately, minimizing errors or delays. Even experienced sellers can find navigating the platform challenging, leading many businesses to seek help from Amazon FBA experts.

One crucial consideration is shipping options and associated fulfillment fees. Sellers have several choices:

  • Merchant Fulfilled (MFN): Sellers maintain inventory and handle shipping themselves.

  • Fulfillment by Amazon (FBA): Sellers ship products to Amazon fulfillment centers, eliminating the hassle of shipping orders themselves.

  • Seller-Fulfilled Prime: Individual sellers maintain inventory, ship products, and set shipping costs themselves.

Each option has its advantages and considerations, so sellers must carefully evaluate which method aligns best with their business needs and goals.


Creating effective product listings is crucial for success on Amazon. Attention to detail is key, as even small aspects can greatly impact your listing's performance in the competitive marketplace.

A successful Amazon listing encompasses several features:

  • Keyword Optimization: Titles and descriptions should be rich in relevant keywords to improve visibility and help customers find your product.

  • High-Quality Images: Clear and compelling images that showcase the product from various angles are essential for attracting customers' attention and conveying product details.

  • Accurate Product Information: Providing accurate and detailed product information helps build trust with customers and reduces the likelihood of returns or negative feedback.

To start selling on Amazon, you need to create a product listing in Seller Central. After setting up an Amazon seller account or logging into an existing one, you can list products by either matching existing listings or creating new ones.

If you aim to increase sales and revenue for your Amazon business, hiring an Amazon FBA expert can be beneficial. These experts can assist with managing FBA products, handling various business functions, and offering support in marketing, customer care, and sales strategies.

Items you are unable to sell

Amazon maintains strict guidelines regarding the types of products that can be sold on its platform. Items deemed illegal, hazardous, or infringing upon intellectual property rights are generally categorized as restricted products. Here's a list of products that are prohibited from sale on Amazon:

  • Weapons

  • Drugs and drug paraphernalia

  • Tobacco and tobacco-related products

  • Offensive and prohibited content

  • Stolen goods

  • Counterfeit products

  • Hazardous materials

  • Recalled products

  • Live animals or animal-related products

  • Products that violate Amazon's policies

Sellers must adhere to these guidelines to ensure compliance with Amazon's regulations and maintain a safe and trustworthy marketplace for customers. Violating these restrictions can result in account suspension or other penalties imposed by Amazon.

Research product prices

Look at what other vendors are charging for comparable products to be sure you're pricing yours competitively.

Using Amazon's search bar to find the things you want to sell and find their average selling price is one approach to accomplish this. You may monitor competition prices and do market research with the aid of an extensive range of product research tools. Among the most well-liked ones are:

  • SellerApp

  • JungleScout

  • Helium 10

  • CamelCamelCamel

These tools provide insights into market trends, competitor pricing, and other valuable data to help you make informed pricing decisions. By leveraging these resources, you can optimize your pricing strategy and stay competitive in the marketplace.

Keep an eye on your metrics

To guarantee the suitability of your product selection, it's vital to consistently assess its performance and pinpoint areas for enhancement. 

Amazon's Seller Central furnishes a variety of tools for this purpose: a brand dashboard for monitoring account health and metrics, performance metric tracking, sales reporting, and analytics. 

Setting up notifications is recommended to stay abreast of changes and monitor customer feedback, as maintaining positive feedback and ratings is paramount for Amazon success.

Experiment with different strategies

Amazon provides sellers with a variety of tools to craft a unique eCommerce storefront that embodies their brand and showcases their products effectively.

Employing customized rich media content, such as text, images, and videos, is a notable strategy for setting one's store apart. Through the creation of a multi-page, immersive experience, sellers can engage with customers more effectively, thus increasing the likelihood of completing a sale. Furthermore, establishing an eCommerce presence on Amazon not only aids in brand protection but also fosters customer loyalty.

Adapt your marketing to your outcomes.

An essential element of Amazon marketing involves crafting a compelling brand identity that connects with your intended audience. This encompasses crafting a distinct brand message, maintaining uniform visual branding, and offering a distinctive value proposition. Leveraging social media platforms like Facebook, Instagram, and Twitter can prove highly effective in engaging your target demographic and bolstering brand visibility.

Search engine optimization (SEO) stands as another crucial component within your Amazon marketing strategy. Through optimizing your product listings, you enhance your chances of appearing prominently in search results, thereby drawing in a larger pool of potential customers to your listing.

Keeping tabs on how well your marketing is doing is super important. Use tools to check things like how many people are visiting your site, how many are actually buying something, and other stuff like that. This info helps you figure out where to spend your money on marketing and how to make your campaigns better.

A skilled Amazon PPC expert who's familiar with Amazon Seller Central can help you save a ton of money and grow your brand much quicker.

To elevate your Amazon sales, think about teaming up with an Amazon expert or agency. With their know-how, you can boost your success and aim higher in your online selling adventure.


Finding the right products to sell on Amazon FBA can be challenging, but it’s a crucial step for success. At AMZ Shifu, we specialize in helping sellers like you navigate this process.

With the eCommerce industry booming, there's never been a better time to start or grow your Amazon business. Our experts, Justin and Charlie, bring years of experience and a track record of seven-figure sales to guide you. In our comprehensive guide, we cover the top-selling items on Amazon and provide strategies for identifying and launching profitable products.

If you're ready to elevate your Amazon business, book a call with us today. AMZ Shifu is here to help you achieve success and join the ranks of prosperous Amazon sellers!

Book a Call with us today!

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