“You must be the change you wish to see in the world.”
- Mahatma Gandhi

Making sure your Amazon listing stands out is super important for sellers. One big thing that affects how well your product sells is how many reviews it gets. That's why, along with knowing how to make and handle listings, it's crucial to know how to get reviews on Amazon to complete the whole process.

This blog teaches you why reviews matter, Amazon's rules about them, and how to get them using honest methods.

From using special Amazon programs to natural ways, these tips will help sellers like you make their brand better, build trust with customers, and sell more stuff on Amazon.

How can I get real reviews on my Amazon products? 

Well, there are several ways to do it. You can use the "Request a Review" button, send messages to buyers, grow an email list, or participate in programs like the Early Reviewer Program or Amazon Vine.

We'll talk more about these strategies later. Just make sure you follow Amazon's rules to make sure what you're doing is okay.

The Importance of Reviews for Your Business

Reviews on your product listings are super important, way more than just the star ratings. They can seriously affect how well your business does on Amazon. That's why it's crucial for sellers to understand how reviews can either help or hurt their product listings, so they can handle them the right way to get better results.

Impact on Sales and Conversions

Good reviews on Amazon can really boost your sales and conversions. People often check out reviews before buying something to make sure it's worth it. Products with lots of positive reviews usually attract more buyers, leading to more sales. On the flip side, bad reviews can turn customers away and lead to fewer sales.

Role in Product Rankings

Amazon uses a special algorithm to rank products in search results, and reviews are a big part of that. The number and quality of reviews a product has can make a big difference in where it shows up in search results. Products with lots of good reviews tend to rank higher, which means more people see them and are likely to buy them.

The Power of Social Proof

Social proof is when people decide to do something based on what others have done or said. On Amazon, customer reviews act as social proof that a product is either good or bad. When shoppers see a product with tons of positive reviews, they feel more confident about buying it. That's why having a bunch of good reviews is so important for your business.

Understanding Amazon's Rules for Reviews

Since reviews can make or break a product listing, some sellers might try to bend the rules to get more positive reviews. But Amazon has strict policies in place to keep things fair for everyone and make sure shoppers have a good experience.

Amazon takes its review system seriously. Sellers and managers need to follow these rules to stay in good standing on the platform. Breaking these rules could lead to penalties, like getting your seller account suspended.

Here are some important rules to remember:

No Incentivized Reviews

You can't offer gifts, discounts, or freebies in exchange for reviews. Even though this might get you more reviews quickly, it's not allowed because it can make the reviews biased.

No Manipulation

You can't change or make up reviews to trick customers into thinking a product is better than it really is. This rule makes sure that reviews reflect real customer experiences and keeps the ratings fair.

No Reviews from Friends or Family

You can't ask your friends, family, or anyone close to you to leave reviews. These reviews would probably be biased and not really show how good the product is.

Other Things You Can't Do

To give sellers a better idea of what's not allowed, here are some examples of things you shouldn't do to get reviews. This isn't a complete list, but it gives you an idea:

• Don't try to get people to downvote negative reviews.

• Don't leave bad reviews on your competitors' products to make yours look better.

• Don't offer free stuff to customers if they remove a bad review.

• Don't make fake accounts to leave good reviews for your products.

• Don't try to hide or move negative reviews so they don't show up.

• Don't only show positive reviews to make your product look better.

Ways to Get Reviews on Amazon

Now that you know how reviews can affect your listings and the rules to follow, you're ready to start getting them with every order you get through Amazon Seller Central. It's also crucial to use strategies that are clean and follow the rules to get genuine reviews.

Here are some strategies you can try, depending on what works best for you.

These strategies will not only help your business but also benefit future customers and maintain a positive experience for everyone involved.

Boost Product Sales

Increasing sales on Amazon is key to getting more reviews. It's simple: more sales mean more chances for customers to try your product, which boosts the likelihood of them leaving reviews.

As your sales grow, your product reaches more people, giving you more opportunities for reviews. To up your sales, consider running effective PPC ads and optimizing your product listings with good SEO practices.

Use the "Request a Review" Button

Amazon's "Request a Review" button in Seller Central is a handy tool for getting more reviews. It lets you ask recent buyers for feedback and reviews directly.

By reaching out to customers this way, you can engage with them professionally and promptly, leading to more reviews. This also helps make your products more visible and trustworthy, encouraging more reviews and enhancing your reputation.

Buyer-Seller Messages

Sending messages to buyers through Amazon's messaging system is another way to get reviews. You can thank customers for their purchase and kindly ask for feedback.

But remember, your messages must follow Amazon's rules. Don't ask for only positive reviews or offer rewards for reviews. Keep your messages polite and respectful.

Amazon Early Reviewer Program

Amazon's Early Reviewer Program helps sellers get reviews for new products. Amazon selects random buyers of your product and offers them small gift cards for sharing their honest opinions.

This program encourages unbiased reviews while following Amazon's guidelines. Keep in mind, there's a fee to join, but it can be worth it for new products.

Build an Email List

Creating an email list is a smart way to ask for reviews from Amazon buyers. Sending personalized review requests via email after a purchase can lead to more positive reviews and help manage negative ones.

Maintaining an email list is cost-effective and lets you reach your target audience directly, without expensive ads.

Provide Exceptional Customer Service

The best way to get positive reviews consistently is by providing outstanding customer service. Make sure your product lives up to expectations, and focus on quality, speedy shipping, and friendly communication.

By consistently delivering great experiences, you'll earn more positive reviews from satisfied customers, boosting your reputation on Amazon.

Getting positive reviews on Amazon starts with running your account well

It's all about giving customers a great experience, from the moment they see your products to when they receive them. And that's where AMZ Shifu comes in.

We're experts at managing Amazon accounts. We make sure your products get seen by the right people and help boost sales with smart advertising. With us handling the technical stuff, you can focus on providing top-notch products and friendly customer service.

Want to learn more about how we can help your business grow?

BOOK A CALL WITH US NOW!

Don't wait! Reach out to us now for expert advice on running your Amazon business!