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Top 8 Amazon Challenges Faced By Sellers

March 25, 20256 min read
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“When you're following your inner voice, doors tend to eventually open for you, even if they mostly slam at first.”
-
Kelly Cutrone

Selling on Amazon is a massive opportunity, attracting over 300 million buyers globally every year. But, it's not always easy.

Amazon sellers are dealing with some specific challenges. Even though Amazon is great for connecting sellers with customers, things like fees, competition, and packaging rules can make it a bit of a difficult journey.


Challenge 1: Finding Products to Sell on Amazon

When you start selling on Amazon, the first challenge is figuring out what to sell. Initially, it might seem tempting to sell everything you can think of, but it's important to research and choose products with good profit potential.

But how do you know which products are the right ones?

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There are tools to help with product research, and Amazon experts can assist you in identifying the best products to sell. They can guide you in selecting items that will make money consistently and appeal to your target customers.


Challenge 2: Coping with Intense Competition on Amazon

More and more people are selling on Amazon these days. In fact, as of April 2023, there are a whopping 6.3 million sellers worldwide! That's a huge crowd, especially for new sellers like you, and it can be tough to get noticed in the busy world of online shopping.

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But don't worry, there are smart ways to tackle this challenge and make your products stand out. First things first, it's essential to understand how selling on Amazon works.

What things can make your seller rating go up?

Check out the latest changes in the algorithm. And what should you avoid to keep your account safe? If these things sound confusing, talking to an Amazon expert can really help.


Challenge 3: Getting Reviews from Customers

Getting reviews on Amazon can be hard when you're new and not very well-known.

Some people even try to do tricky things, like giving shoppers rewards for reviews.

Luckily, Amazon has noticed and updated its rules. Still, we can't be sure what will happen next.

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The trick to solving this challenge is to focus on giving customers a great experience. Be the kind of seller that people trust and enjoy buying from.

Amazon experts who know the ropes can help you with smart strategies, like launching your products in a way that gets positive reviews.

With these efforts, you'll naturally get honest feedback from your customers.


Challenge 4: Understanding Amazon's Rules

Selling on Amazon comes with some clear rules. It might seem a bit overwhelming when you're just starting out, but it's crucial to follow these rules.

Here's the simple trick:

Stay informed about any rule changes. If they seem tricky, no need to be stress.

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You can reach out to an Amazon expert, someone who's a pro at this. They'll help you set up your account and guide you on the dos and don'ts of selling on Amazon according to the rules.


Challenge 5: Pricing Struggles

On Amazon, many sellers fight to have their products in the spotlight, and this often leads to pricing wars. People lower their prices a lot to attract buyers and be featured in the Amazon Buy Box. However, new sellers might end up setting prices that are too high or too low.

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The problem?

If your prices break the rules, your account could get suspended. If you find yourself in a pricing war, it's best not to go too extreme.

Stick to fair and reasonable prices. If, unfortunately, your account does get suspended, an Amazon consultant can help sort things out and prevent future suspensions


Challenge 6: Overcoming New Seller Limits

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If you're new to selling on Amazon, you might find there are limits on what you can sell. Some product categories need special approval, which means not everyone can sell them. This restriction can narrow down the types of customers you can reach. Even though Amazon doesn't clearly tell you about these limits, you'll see them when you're setting up your listings.

The key is to grow your seller status.

As you become more established, you can sell in a wider range of categories, reaching more customers. Amazon vendor consultants know the ropes of managing your account and listing products. They can share tips on how to grow your seller account, from handling the account itself to listing your products.

These are just a few challenges new Amazon sellers face. If you're not sure about getting professional help, think about what you need and want for your business before reaching out to experts who understand your goals.


Challenge 7: Inventory Management

For new Amazon sellers, handling your stock can be a hard task. Since Amazon likes things to move quickly and customers to be happy, not meeting their standards can mean losing sales, getting bad reviews, and maybe even losing your account.

There's also the challenge of having too much stock and following international labeling rules. When you send your stuff to an Amazon warehouse, you need to think about how it's packed and what it costs to keep it there.

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Professionals can help you make the most of the tools Amazon gives sellers, especially the Amazon FBA program.

This program sorts out shipping, takes care of packing, and gives you storage space for a fee. Amazon experts can guide your products to these centers and explain the fees, making your selling experience much easier.


Challenge 8: Amazon Listings 

Making a million dollars on Amazon isn't impossible.

But, with so many sellers around, you've got to be noticeable. In the online business game, having your products listed is vital.

If people can't see your store, they won't buy from you, and that means no money.

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If your product descriptions are incomplete, your images aren't great, your prices aren't competitive, or your keywords aren't well-optimized, your store might not show up in Amazon's search results.

To fix these issues, reach out to an Amazon expert with experience to boost the visibility of your listings.


How Amazon Experts Can Boost Your Amazon Business

Selling on Amazon comes with its challenges, and the success of your business depends on various strategies. If you're hesitant about seeking help from an Amazon expert or a professional service, consider the valuable support they can offer to new Amazon sellers.

Amazon experts can assist you with:

  • Advertising management

  • Optimizing product listings

  • Controlling and managing inventory

  • Building your brand

  • Providing insights on competitors

  • Offering reports on seller performance

It's essential to understand that the specific services provided by Amazon experts may vary based on the individual or agency you choose to work with. When selecting experts, consider your unique business needs and goals.

At AMZ Shifu, we're dedicated to being your partners in learning and growth. Explore our free trainings and discounted courses to enhance your skills.

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We're here to support you on your journey to conquering Amazon like a pro.

Here's a special offer: The AMZ Shifu 3-Day Challenge is now available at an incredible price of just $47! Your ticket to Amazon success is within reach. If you're facing sales challenges, make positive changes. Improve your product listings, set reasonable prices, manage reviews, expand your product range, enhance marketing efforts, streamline shipping processes, and refine your branding.

By implementing these strategies and consistently optimizing your approach, you can significantly improve your chances of success on Amazon!

Book a Call with us today!

Let's have a talk and let AMZ Shifu guide you toward success!

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