Launch Before Q4 or Regret It Later: What Every Amazon Beginner Needs to Know - NO BS
“When I launched my first Amazon product, it wasn’t perfect."
(My first month selling on AmazonFBA years ago, in early Q4)
I didn’t have the best photos.
I didn’t know every strategy.
But I launched before Q4, and that decision gave me my first taste of freedom.
Not success overnight, but momentum.
And that momentum changed my life.
If you're sitting on your product idea, overthinking the timing, or waiting until everything feels “ready”, let me stop you right there.
The absolute best time to launch your first Amazon FBA product is NOW, during Q3, right before Q4.
Here’s why:
1. Q4 Is Amazon’s Biggest Shopping Season (And You Want In Early)
We’re talking Black Friday, Cyber Monday, Christmas, and New Year’s resolution shopping.
Millions of customers are hunting for gifts, solutions, and last-minute buys, and they’re not as picky as usual.
If your product is live and ranked by the time the Q4 madness hits, you can ride the wave of demand and see sales come in faster than any other time of the year.
But here’s the catch: If you wait too long, you’ll be stuck watching everyone else make money while you’re still “planning.”
2. You’ll Learn 10x Faster Than in a Slow Season
You don’t need the perfect listing. You need a live product with data.
Launching in Q3 lets you test:
Your pricing
Your images
Your ad performance
Your customer feedback
You’ll gather insights in 1 month of Q4 that could take 6 months to figure out in Q1 or Q2.
Faster lessons = faster growth.
3. Most New Sellers Procrastinate Until January, You’ll Have a Head Start
(my sales # in Jan when I first started)
Here’s the truth most won’t tell you:
January is full of new sellers jumping in with their New Year’s resolutions… and Amazon gets crowded.
By launching before Q4, you beat the rush. You’ll already have sales, reviews, and ranking power while others are still stuck watching YouTube videos.
Be the seller they wish they started becoming three months earlier.
4. The Cash Flow Advantage: Earn During the Holidays
Most new sellers get stuck because they’re afraid to spend.
But when you launch in Q3 and build momentum into Q4:
You get cash flow from actual sales
You can reinvest faster
You can negotiate better terms with suppliers
You’re not “spending money to launch”…
You’re building a cash machine before everyone else wakes up.
5. It Doesn’t Have to Be Perfect, Just Profitable
Let go of perfection.
Customers during the holidays are in buying mode, not researching mode.
If your product solves their problem or makes a great gift, they don’t care if your brand only has 5 reviews.
They care about getting what they need, now.
That gives new sellers a rare window to compete without having to be the most polished brand on the shelf.
6. Set Yourself Up for a Breakthrough 2026
Want to go into next year with:
Momentum
Real reviews
Proven ads
A customer base
A brand that’s already making sales?
Then the time to act is Q3, not next year.
What the Data Says: Why Now Is the Time to Launch
If you're still on the fence, let’s look at what the numbers say:
Third-Party Sellers Drive Amazon’s Growth
In 2023, over 60% of all Amazon product sales came from independent third-party sellers
Those sellers generated over $450 billion in total sales across all Amazon marketplaces
During Q4 alone, many sellers make up 40–60% of their annual revenue
Q4 isn’t just another quarter.
It’s make-or-break season for millions of brands—and the easiest time for new sellers to break into the market.
Who Are These Amazon Sellers?
Amazon’s latest data reveals:
89% of Amazon sellers are solo-preneurs or small teams
52% started with less than $5,000 in inventory
Over 60% had no prior e-commerce experience
Many come from all walks of life: nurses, teachers, accountants, moms, immigrants, college grads, and 9-to-5ers
The ones who win aren’t always the ones with the most money or experience.
They’re the ones who just started—and kept learning.
Bottom Line?
If you’ve ever looked at someone crushing it on Amazon and thought:
“They probably had a head start…”
Odds are, they were just one of the few who chose to launch before Q4.
✅ What You Should Do Right Now (Before Q4 Hits)
If you're serious about launching your first Amazon product and taking full advantage of the Q4 wave, here's what you need to do:
1. Prepare Your Finances
Open a dedicated business bank account
Apply for a 0% interest credit card or small business credit line
Set a realistic launch budget (you don’t need $10K, even $2K–$5K can work)
Pro tip: Many of my students launched their first product using credit cards wisely—and flipped their inventory into cash flow before interest ever kicked in.
Learn How I leveraged the bank using OPM Method to build my Amazon business with $0 out of pocket >Watch it here
2. Watch My Free Beginner Training
If you want to learn the step-by-step game plan I used to go from a broke immigrant to building a multi-million dollar Amazon brand, watch the free beginner tutorial I created for you.
3. Join My Private Community
Don’t do this alone.
Inside my free private group, I go live weekly, drop real Amazon breakdowns, and answer your questions directly.
Surround yourself with people who are actually doing it.
💬 Join the Free Amazon FBA Community
4. If You’re Serious — Get Mentorship
If you’re tired of guessing, YouTube-hopping, and going in circles, and you want hands-on help launching a brand that actually sells, book a strategy call with me and my team.... apply for a quick complimentary strategy 1-1 call.
We’ll walk through:
Your current finances
What product makes sense
How to launch before Q4 hits
Your future self will look back on this moment and either say:
“Thank God I started.”
Or… “I wish I had.”
The choice is yours.
Let’s build something you’re proud of.
Our Mission:
After I failed following bad advice from so-called gurus, I was lucky to find the right mentor who gave me the blueprint to succeed. I used it to build multiple million-dollar Amazon brands and change my life. Along the way, other sellers who had also failed started reaching out.
I shared the same process that helped me and it didn’t just pull them out of debt, it helped them build freedom. Some now work from anywhere and have more time with their families. That’s why we created AMZSHIFU to pass down the knowledge that actually works.
Already selling on Amazon or looking to have a mentor by your side? apply for a quick complimentary strategy 1-1 call
Looking to learn about Amazon FBA why saving on fund : check out Your Product Research Mini course here
